How to protect framed photos and art from sun, dust and humidity
Sunlight, damp walls and the wrong cleaning spray are the biggest risks to framed art in Indian homes. Simple habits that keep your frames looking new.

Indian homes are full of light, and many cities spend months in heavy humidity. Both are hard on photographs, paper and paint — but a framed piece can last decades with the right materials and a little care.
Why do framed photos fade?
Ultraviolet light breaks down inks and pigments. Ordinary glass lets most of it through, so reds soften, blacks turn brown and faces slowly wash out. It happens gradually enough that nobody notices until it's done.
That's why every Madewall frame uses UV-protective acrylic that blocks 99% of UV light, with acid-free mats and archival print paper. See our materials.
Where to hang framed art
- Avoid walls that get direct afternoon sun, even with UV protection.
- Prefer interior walls; exterior walls can get damp in the monsoon.
- Keep frames away from bathrooms, kitchens and above heaters or AC vents.
- Leave a little air gap behind the frame so moisture can't collect.
How to clean a picture frame
- 01Dust the frame and acrylic with a dry, soft microfibre cloth.
- 02For marks, lightly dampen the cloth with water — never spray directly onto the frame.
- 03Don't use glass cleaner or paper towels on acrylic; they can scratch or cloud it.
- 04Wipe wooden frames with a dry cloth only.
If you ever see spots or ripples under the acrylic, don't open the frame yourself. Message us.
From the studio
Caring for frames in the monsoon
- Check the backs of frames on outside walls once or twice during the rains.
- A dehumidifier or regular airing helps rooms that stay damp.
- Store unframed prints flat, in a dry cupboard, away from the floor.
Old, faded photos can still be saved: scan them, and we can print and frame the scan on archival paper.
Something at home deserves a better wall.
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