Inside the studio: how a custom frame is made
From measuring and cutting to fitting and final checks — what happens to your photo or artwork between the day you order and the day it arrives.
A custom frame looks simple on the wall. Getting it there takes careful measuring, clean cuts, and a lot of checking.
1. Measured twice
Everything starts with the size. Digital photos are printed at the size you chose; physical pieces are re-measured when we collect them. The frame, mat and acrylic are then cut to your exact dimensions, to the millimetre.
2. Printing, for digital photos
Uploaded photos are printed on archival paper and checked for colour and sharpness before they go anywhere near a frame.
3. Cutting the mat
Mats are cut from acid-free conservation board, with a bevelled window sized to your artwork — or, for a floating mat, the artwork is mounted on top.
4. Joining and finishing the frame
The moulding is cut, joined, sanded and sealed by our framers, so the corners are tight and the finish is even all round.
Corners are where you can tell a good frame from a quick one.
From the studio
5. Fitting and sealing
The artwork, mat, UV-protective acrylic and backing are fitted together, and the back is sealed to keep dust out.
6. Checked, packed and delivered
Nothing leaves without a final inspection of corners, acrylic and hardware. Frames are usually made in 2–4 business days, then packed and delivered across India, or brought back to your door after a Bengaluru pickup.
Want to see it for yourself? Start framing, or read how it works.
Something at home deserves a better wall.
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